Contents

Customer Matters Assets

1. Customers Matter…

2. Customer Matters: Quora Version

3. What do the best brands have in common?

4. The Unpredictable Customer

5. The Unpredictable Customer: Document Download

6. Customer Rights

7. Customer Care & Hospitality

8. Consumer Rights, Fundamental Entitlements.

Project: Customer Matters

Formular;

a) New Folder (Beginners section)

b) Design Appreciation & Aesthetics.

Customer Matters is the name given to the overall project as it deals with an underlying customer-centric approach focused on business and brand development.

New Folder represents a fresh start and is used to signify beginner-friendly content.

Design Appreciation is the collective philosophy, practice, and skills defined and explained from both tangible and intangible perspectives that include subjective and objective aesthetics