There are a number of methods you can deploy in order to undertake the necessary tasks for conducting an online business
For example creating content for promoting a product or service will require a landing page, from where visitors can learn more about what you are offering, as well as making a purchase or subscribing to your service.
Getting people to know about your offer and making a purchase will require a website.
Building a website or landing page is perhaps the most intuitive step most entrepreneurs take when starting an online business. This, combined with a social media platform profile provides a quick and easy to use channel for sharing and growing your audience.
Steps for building an online presence:
1 Register a domain name and choose a hosting provider for your website.
2 Design and develop your website, ensuring it is user-friendly and optimized for search engines. (see suggestions)
3 Create profiles on relevant social media platforms and start sharing engaging content.
If used carelessly paid search advertising and social media advertising can be costly.
To optimize your advertising spend and avoid costly mistakes, here are some key considerations when using paid search advertising and social media advertising:
Steps for building an online presence:
1 Google Ads (search advertising)
2 Pinterest Advertising (image centric advertising)
3 Facebook and Instagram (social network and image centric ads)
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