By placing yourself in your “customers shoes,” so to speak, you can reveal a number of insights that can both provoke your appreciation for what customers generally expect from your business, as well as providing you with guide rails for helping build a trustworthy brand.
Gaining a better understanding of your customers may at first not seem to be a challenging task. After all, you are a customer yourself, and have experience dealing with a number of different brands or businesses.
However, based on your personal experience and what matters to you as a consumer may differ vastly from most other consumers. And likewise, as a product or services provider, your concerns may often juxtapose that of your customers.
For example, while as a brand or business your primary motivation may be to simply generate conversions, and therefore receive something, i.e. cash.
Your customers, on the other-hand, may simply have the motivation is to give something in exchange for something of value.
This immediately tells you that providing value should be a prioritized motivation. Which I am sure you really didn’t need to be told that.
It’s important to constantly remind yourself of this fact and ensure that your business is consistently delivering value to your customers. This can be in the form of high-quality products or services, excellent customer service, or even unique and personalized experiences.
An important aspect to consider when growing your business, is the overall customer journey. Put yourself in your customers’ shoes and think about the entire process they go through when interacting with your brand.
From the initial research and discovery phase to making a purchase, receiving the product or service, and seeking support if needed, every step should be seamless and satisfying for the customer.