Semiotics is the study of signs, symbols, and their meanings. It is a discipline within linguistics and cultural studies that examines the relationship between signs and their meanings in various contexts. Semiotics includes the study of language, gestures, images, and other forms of communication.
It can be used to understand the ways in which cultural clues are interpreted and transmitted, and how these interpretations are influenced by the context in which they occur. Semiotics is often used to analyze advertising, film, literature, and other forms of media.