The music distribution process involves getting an artist's music from the studio to the consumer. Traditionally, this meant physical distribution of records, tapes, and CDs to music stores. Today, digital distribution is the dominant method, involving online platforms such as Spotify, Apple Music, and Amazon Music. An artist or their label partners with a digital distribution service like TuneCore, DistroKid, or CD Baby, which uploads the music to various streaming platforms and digital stores. These services also manage metadata, ensuring that the artist’s work is correctly categorized and credited. Additionally, they handle royalty payments, ensuring that artists receive compensation whenever their music is streamed or downloaded.

Beyond simply uploading music, distribution services often provide additional tools and resources. They might offer analytics to help artists understand their audience, marketing tools to promote releases, and opportunities to get featured on playlists or in stores. In some cases, distribution services may also assist with physical distribution for vinyl or CDs, catering to fans who prefer tangible formats. Effective distribution ensures that music is accessible to a broad audience, laying the foundation for successful marketing and promotion efforts.