Objective: To establish the “why” behind your content, ensuring it is purpose-driven, aligned with business goals, and resonates with a specific target audience.
| Part | Task | Status |
|---|---|---|
| Part 1: Align with Business Goals | Goal: Transform vague objectives into measurable content goals. | |
| Conducted stakeholder interviews to identify top business priorities. | ☐ | |
| Translated a business objective into a specific content goal. | ☐ | |
| Defined a SMART goal for the content initiative. | ☐ | |
| Identified 2-3 primary KPIs to track for the goal. | ☐ | |
| Deliverable: Finalized a one-page Content Strategy Brief. | ☐ | |
| Part 2: Understand Your Audience | Goal: Develop a deep, empathetic understanding of your ideal customer. | |
| Gathered data from at least 3 sources (interviews, analytics, surveys). | ☐ | |
| Identified common patterns in pain points, goals, and behaviors. | ☐ | |
| Defined key demographic and firmographic details (job title, industry, etc.). | ☐ | |
| Mapped psychographics (core motivations, challenges, fears). | ☐ | |
| Researched where the persona seeks information (blogs, social networks). | ☐ | |
| Included real quotes from research to humanize the persona. | ☐ | |
| Deliverable: Created a detailed Buyer Persona Profile. | ☐ | |
| Part 3: Craft Core Strategy | Goal: Create a central source of truth for consistent, on-brand messaging. | |
| Articulated a clear Value Proposition using the provided formula. | ☐ | |
| Defined 3-4 adjectives for the Brand Voice. | ☐ | |
| Established Tone Guidelines with examples for different scenarios. | ☐ | |
| Defined 3-4 core Messaging Pillars that address persona pain points. | ☐ | |
| Created practical "Do's and Don'ts" for the brand voice. | ☐ | |
| Deliverable: Finalized a Messaging Framework document. | ☐ | |
| Final Review | Goal: Ensure all components work together seamlessly. | |
| Confirmed Messaging Pillars address the Buyer Persona's needs. | ☐ | |
| Verified Content Goals are supported by the Messaging Framework. | ☐ | |
| Socialized all documents with stakeholders for feedback and buy-in. | ☐ |
Instructions: Copy this table into your preferred word processor or spreadsheet application to use it digitally, or print it out to check off tasks manually. Once all boxes are checked, you have a rock-solid foundation and are ready for **Module 2: The Art of the Craft**.