Consent Mode in Google Ecosystem
Consent mode by Google allows for dynamic adjustment of Google tags based on user consent status, optimizing conversions and ensuring compliance. It enables tracking of consent for Google Analytics and Google Ads cookies, with conversion modelling to recover lost conversions due to consent changes.
Key takeaways
- Dynamic Tag Behavior: Google tags adapt based on user consent for Analytics and Ads cookies.
- Conversion Modelling: Recover lost conversions by applying conversion modelling with consent signals.
- Usage in Google Ads: Consent mode can be utilized for conversion tracking and data segments in Google Ads.
- Modelled Conversions: Modelled conversions appear in the 'Conversions' column and downstream reports in Google Ads.
- Data Security: Google ensures confidentiality and security of data, using industry-leading standards and reporting only aggregated conversions.