What is a business lifestyle?

For context and not leaving room for interpretation Click Nurturing defines a “business lifestyle” as being all about building a business that revolves around your desired or practical way of living. Designing your work around the life you want to live, rather than the other way around.

The business lifestyle, tends to prioritise freedom and flexibility over chasing maximum profit or rapid growth. However, at the same time it involves maintaining a continuous proactive approach to ensuring growth and sustainability with dynamic multiple or recurring income.

Here’s a breakdown of the key concept:

Lifestyle First: The core idea is that you define the lifestyle you want - more travel, time with family, or creative pursuits - and then design a business that supports that lifestyle.
Freedom and Flexibility: Ideally, the business allows you to work when and where you want. You have more control over your time and location.
Sustainable Income: The business brings in enough income to cover your desired living expenses.
Focus on Balance: A healthy work-life balance is a priority. You can achieve your goals without sacrificing personal time.
Scalability may not be the main goal: Unlike startups aiming for high growth, lifestyle businesses aim for a steady income that supports your chosen lifestyle.
Examples: These businesses can be online or offline, and can range from freelance writing and consulting to e-commerce stores or local coffee shops.

Here are some key characteristics of a business lifestyle:

Flexibility: You have control over your schedule and can work the hours that suit you. This could be ideal for people who want to travel, spend more time with family, or pursue other interests.
Location independence: Many lifestyle businesses can be run remotely, allowing you to work from anywhere with an internet connection. This opens up a world of possibilities, from becoming a digital nomad to living in a more affordable location.
Work-life balance: Lifestyle businesses are designed to support your desired lifestyle, not the other way around. This means you can prioritize your personal life without feeling guilty about neglecting your work.
Low overhead costs: Lifestyle businesses are often small and owner-operated, which means they can be run with minimal expenses. This makes them a good option for people who don't have a lot of startup capital.