Branding Worksheet

What’s Inside? This essential guide provides you with all the actionable steps and insights needed to create and launch a strong brand identity. Here’s what you’ll find:

Branding Worksheets: Structured templates to help you articulate your brand’s core values, mission, target audience, and unique selling points. These worksheets guide you in shaping the foundation of your brand and positioning it for success.
Logo Creation Tips: Step-by-step guidance on designing a memorable and impactful logo. You’ll learn about essential design principles, how to choose the right typography, and tips for ensuring your logo is versatile and scalable for various media.
Color Palette Exercises: Exercises to help you select a color palette that reflects your brand’s personality and resonates with your target audience. Learn how to create harmonious color combinations that evoke the right emotions and communicate your brand’s message effectively.
Brand Voice Exercises: Practical tips and exercises to define your brand’s tone of voice and messaging style. Whether your brand is fun and playful or professional and authoritative, you’ll learn how to maintain consistency in your communication across all platforms.

Brand Philosophy and Foundation

Section 2: Brand Mission Statement
Mission Statement Draft:	Our mission is to [describe what you do], for [target audience] by [how you do it] so that [desired impact].

Final Mission Statement:

Audience

Section 3: Target Audience
Demographics:
Psychographics:
Behaviors:
Customer Persona
Name:
Age:
Occupation:
Goals:
Challenges:

Unique Selling Points (proposition)

Section 4: Unique Selling Points (USPs)
Unique Selling Point #1:	Eg.100% accurate weather reporter
Description:	Why is this unique?
Benefit to Customer:	How does this help the customers
Unique Selling Point #2:
Description:
Benefit to Customer:
Unique Selling Point #3:
Description:
Benefit to Customer:
Unique Selling Point #4 (optional):
Description:
Benefit to Customer:

Brand Positioning

Section 5: Brand Positioning Statement
Positioning Statement Template:	For [target audience], [brand name] is the [category/market] that [unique selling proposition] because [reason to believe].

Draft Positioning Statement:

Action

Section 6: Summary and Action Steps

Key Insights from the Worksheets:


Action Steps:

| 1. Develop a visual identity (logo, colors, fonts) | |

| 2. Create brand messaging (tagline, elevator pitch) | |

| 3. Plan marketing strategies (social media, content marketing) | |

| 4. Engage with your audience to build community |